Jen Whelan — B2B Growth Marketing Executive

Revenue outcomes, not activity.

70%+ of the $813M in LiveRamp annual revenue attributed to marketing engagement

while driving an AI-first intelligence & attribution stack migrated from 6sense to Clay, UserGems and DreamData.

Drove global revenue through 100+ person team across 4 Criteo regions

Maximized LATAM, EMEA, APAC and the Americas commercial efforts through collaboration.

Positioned Verizon Media for a $5B sale to Apollo PE

Led change management for 80 employees impacted by the Verizon Media to Yahoo transformation.

30%+ YoY revenue growth; engagement 56% → 94%

at Innovid.

23% conversion rate from marketing opportunity created to closed / won pipeline

at LiveRamp — collaboration between marketing and sales operations to drive pipeline through advanced lead scoring and optimizations.

Selected work.

LiveRamp· VP Growth Marketing

New Logo PipelineAI StackPartnersEvents

AI-first stack transformation and a $100M new-logo pipeline engine

$100M new-logo annual pipeline

AI-first stack: Clay, UserGems, DreamData

1,800+ RampUp 2026 attendees

Criteo· SVP Marketing

Global TeamsDigitalField

Leading a 100+ person global team across 4 regions

+31% website engagement

−11.3% bounce rate

5 global field programs

Innovid· SVP Marketing

BrandNarrativeCulture

Building the "Innovid Story" narrative

30%+ YoY revenue growth

+50% share of voice

Engagement 56% → 94%

Verizon Media / Yahoo· SVP Marketing

Change ManagementGlobal TeamBrand

Driving a global marketing team through change management in a public-to-PE transition

95% team retention — zero unwanted attrition

+25% share of voice

+35% meetings from flagship events

Qualcomm· Senior Director, Global Marketing

StrategyChief of Staff

Global strategy across 8 regions supporting $25B in revenue

8 regions

$25B revenue supported

27% budget reduction

Some of my closest friendships started in conference rooms.

People first

When you spend 40+ hours a week with people who share your passions and challenge your thinking, they become more than colleagues — they become cheerleaders, sounding boards, and sometimes lifelong friends. I lead for that.

Do hard things together

There's a trust that only comes from pulling an all-nighter for an impossible launch deadline — and from someone showing up with your favorite coffee order without asking. I build teams that do hard things, together.

Celebrate loudly

A launch worth shipping is a launch worth celebrating. I make sure wins — big and small — get celebrated, not just noted.

Keep it human

Know the professional aspirations and the go-to karaoke song. Remind people to get offline and make it to their kid's baseball game. Work should feel less like work and more like home.

Listen. Build. Scale.

Here's how I'd spend the first three months — listening first, always.

Days 1–30

Listen

Have coffee and listen and learn from new colleagues across sales, partner, product and finance.
Follow the pipeline — where does it really come from, and where does it quietly leak?
Get to know the tech stack, the data, and how ready it actually is for AI (no judgment, we've all got a few dusty tools).

Days 31–60

Build

Sit down with sales and agree on one number we both believe in — plus how often we'll check in.
Fix what's annoying, retire what's dusty, and pilot AI-assisted targeting where it saves people real time.
Put the right people next to the right problems, so every part of the plan has an obvious owner.

Days 61–90

Scale

Take what's working and turn the volume up across segments and partners.
Build an executive dashboard that tells the honest truth about spend, pipeline, and revenue.
Share a 12-month plan we can all rally behind — budget, targets, and a few milestones worth celebrating.

Beyond the pipeline.

What I love

Some of my closest friendships started in conference rooms, Google Meet hangouts, and Slack channels. One of those work friends recommended the Dungeon Crawler Carl series — my family read all eight books. I love fishing in Alaska, a perfect latte, a good walk-and-talk on a sunny day, and smiling back at someone who smiles at me. I celebrate a launch like it's the biggest win of the year — and I love getting the call from my son and Kelly that they need back-up care with my grandson. When someone needs help, I can only be so lucky for them to call me.

What I stand for

That work should feel like home. Teams that share passions, challenge each other's thinking, and do hard things together become more than colleagues — and the best part of this business is that you get to build that kind of place on purpose.

The long view

Thirty years in marketing — the last ten as the top marketing leader for high-growth tech companies. CMO and SVP titles at Innovid, Criteo, Verizon Media / Yahoo, and SmartMedia Technologies, always the most senior marketer in the room. It started at Intel, driving revenue through global partners on the Intel Inside program — the co-marketing discipline I still run on today.

What people say.

“

Jen is a force multiplier who takes teams from good to great. She leads by example and sets a high bar for her own work. And she brings her direct reports and extended organizations together to focus on a common goal.

Tim McDonough5x CMO, General Manager, Operating Advisor · Jen's manager at Qualcomm

“

Jen is spectacular. She combines brilliant strategic, clear headed... top level thinking with an amazing ability to operate and to produce incredible amounts of top quality material from her team. She has just the right mix of intuition and flair mixed with a healthy dose of scepticism and 'let's see the data' realism.

Matt ColebourneCOO, Innovid

“

Under Jen's leadership, I witnessed firsthand the power of strategic vision coupled with empathetic leadership.

Sara StormPartner & GTM Marketing Leader · Direct report at Qualcomm

“

Jen is an absolute rockstar! I've been in the workforce for 40 years, and she is by far one of the coolest bosses I've ever had the pleasure of working with. Her approach to leadership is refreshing, putting people first and making work fun.

Chris BriggsCreative Director · Direct report at Yahoo

“

She is a fantastic leader that delivers high volume under pressure and makes you want to roll up your sleeves with her.

Rachel ConfortiStrategic Marketing Leader · Direct report at Innovid

“

She has been a great source of inspiration for young marketers like myself and definitely shaped the kind of leader I aspire to be.

Ayesha ShahiB2B Marketing & Communications Specialist, Yahoo

“

I worked with Jen at Qualcomm for several years before starting my own communications firm. She then hired our team to support her in a new role at leading video marketing company, Innovid. She is strategic, hard working and an amazing leader.

Heath MeyerPrincipal & Founding Partner, ZM Communications · Agency partner

“

Jen is someone EVERYONE wants to work with. She is smart, warm, hard-working, thoughtful, a great communicator and incredibly responsible.

Jess JensenFounder & CEO, CoPilot Communications

Excerpts from LinkedIn recommendations. Full references available on request.

Growth marketing executive who builds the pipeline engine — and the brand story that fuels it.

Revenue outcomes, not activity.

Seven disciplines, one growth engine.

Pipeline & Demand Generation

Marketing Operations & AI-Augmented Tech Stack

Partner Ecosystems

Events & Field Marketing

Corporate and Product Brand Strategy

Organizational Design & Team Building

Executive Communication & Cross-Functional Alignment